Tools I Personally Use & Recommend
Finding the right software can save you hundreds of hours and thousands of dollars. Over the years, I’ve tested hundreds of AI, digital marketing, SEO, automation, and business tools while working with clients across different industries.
This page includes the tools I personally use, recommend to my clients and students, or have thoroughly evaluated. Whether you’re a freelancer, entrepreneur, marketer, content creator, or business owner, you’ll find tools that can help you work smarter and grow faster.
Disclosure: Some links on this page are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I genuinely believe provide value.
AI & Productivity
AppSumo ⭐
Discover lifetime software deals for marketers, entrepreneurs, agencies, and startups.
Perfect For
- SaaS Deals
- AI Tools
- Business Software
- Marketing Apps
InVideo AI
Create professional AI-generated videos within minutes.
Best For
- YouTube Videos
- Marketing Videos
- Social Media Reels
- Product Promotions
ChatGPT
My everyday AI assistant for writing, marketing, coding, strategy, and business.
Claude AI
Excellent for long-form writing, research, and documentation.
Google Gemini
Powerful AI assistant integrated with the Google ecosystem.
Perplexity AI
AI-powered research engine for finding accurate information with sources.
Notion AI
Knowledge management, note-taking, documentation, and AI writing.
Video Creation & Editing
- InVideo AI
- CapCut
- Canva Pro
- Descript
- VEED
- Pictory
- Synthesia
- ElevenLabs
- Opus Clip
Graphic Design
- Canva Pro
- Adobe Express
- Figma
- Adobe Photoshop
- Adobe Illustrator
- Remove.bg
SEO Tools
- SEMrush
- Ahrefs
- Surfer SEO
- SE Ranking
- Screaming Frog
- Google Search Console
- Google Trends
- Google Keyword Planner
- Ubersuggest
- AnswerThePublic
Analytics & Tracking
- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- Looker Studio
- Hotjar
Digital Marketing
Google Ads
Campaign management and PPC advertising.
Meta Ads Manager
Facebook and Instagram advertising.
LinkedIn Campaign Manager
B2B advertising.
TikTok Ads
Google Merchant Center
Email Marketing
- MailerLite
- Brevo
- ConvertKit
- Mailchimp
- ActiveCampaign
- GetResponse
- Beehiiv
Marketing Automation
- n8n
- Make.com
- Zapier
- GoHighLevel
- Instantly.ai
- Snov.io
- Apollo.io
Website & Hosting
- Hostinger
- Cloudways
- Namecheap
- Bunny.net
- Cloudflare
- WordPress
- Elementor
- Divi
- Tutor LMS
Payment & E-commerce
- WooCommerce
- Shopify
- Gumroad
- Paddle
- Lemon Squeezy
- Stripe
- PayPal
Course Creation
- Tutor LMS
- LearnDash
- Teachable
- Thinkific
- Kajabi
Business & Project Management
- Notion
- Trello
- ClickUp
- Asana
- Monday.com
- Google Workspace
Communication
- Slack
- Zoom
- Google Meet
- Microsoft Teams
Security & Performance
- Wordfence
- UpdraftPlus
- WP Rocket
- LiteSpeed Cache
- Imagify
Social Media Management
- Buffer
- Metricool
- Hootsuite
- Publer
- SocialPilot
Content Writing
- Grammarly
- Hemingway Editor
- Jasper AI
- Copy.ai
- QuillBot
Audio & Podcast
- Riverside
- Audacity
- Adobe Podcast
- ElevenLabs
Developer Tools
- GitHub
- Visual Studio Code
- Postman
- Docker
Cloud Storage
- Google Drive
- Dropbox
- OneDrive
- MEGA
Learning & Personal Growth
- Coursera
- Udemy
- LinkedIn Learning
- Skillshare
- FutureLearn
- HubSpot Academy
- Google Skillshop
Browser Extensions
- Grammarly
- Keywords Everywhere
- SimilarWeb
- SEOquake
- Wappalyzer
- Loom
Affiliate Platforms I Recommend
- AppSumo
- PartnerStack
- Impact
- CJ Affiliate
- ShareASale
- ClickBank
- Gumroad
- Amazon Associates
My Recommendation
If you’re just getting started, these are the first tools I’d invest in:
✅ AppSumo (Lifetime Deals)
✅ ChatGPT
✅ Canva Pro
✅ SEMrush
✅ Hostinger
✅ Elementor Pro
✅ Google Workspace
✅ n8n
✅ MailerLite
These tools cover almost everything you need to build and grow an online business.