Here I discussed the complete on-page SEO guide for beginners, elaborate on all things for the people who want to optimize their website with on-page SEO. In a web site optimization according to the SEO rules is a very sensitive thing, because website ranking depends on the proper optimization. I believe that anybody can better do on-page SEO on their site by reading this tutorial.

Contents

What does on-page SEO mean?

On-page SEO is a technique or a guide to take some steps to improve a website’s internal SEO matter, that is helpful to be organized and user friendly as well as search engine friendly website too. Clearly, on-page optimization is which process that is doing on the inside of a website. They’re doing many works, all the tasks related are improvement in some areas of things.

 

What is search engine optimization?

Search engine optimization is a process to optimize a website and organize everything following the search engine’s proper rules to ranking the website on the top of the search result.

 

Complete on-page SEO guide

  1. Select a perfect keyword
  2. Content optimization
  3. Title of the page
  4. Meta description setup
  5. URL optimization
  6. Image optimization
  7. Heading of the page
  8. Internal linking of the contents
  9. Outbound linking
  10. Website structure 
  11. UI design
  12. UX Design
  13. Navigation
  14. Important pages
  15. Responsive website
  16. Add call to action button
  17. Browser and device compatibility 
  18. Live chatting
  19. Redirect page setup
  20. Robot.txt
  21. Submit a site map
  22. Social sharing system
  23. Do technical SEO

 

The major important facts of on-page SEO

There are lots of things to do in the area of on-page optimization, but I want to elaborate on some important facts the overall view helps to optimize a website according to the search engine rules, that are also known as search engine experience optimization.

Here provide below the complete on-page SEO guide for beginners Because we work for people not for search engines. If you haven’t enough time or passion to learn this article then you can talk with experts for your website on-page SEO help. Let’s get started with the main process of on-page optimization, such as:

1. Select a keyword

The keyword is the main primary thought of on-page optimization; keyword selecting is a technical process. To find a keyword needs lots of resources. In the search engine optimization areas keyword research is a big part. Through the process of the research you can get a full chart of the research there has all information about that:

  • Information about the keyword search volume
  • List of the competitors.
  • How difficult to rank the keyword.
  • Get a clear concept, what steps we should do for ranking the keyword.
  • The researches provide a clear concept, for the keyword rankable or not and, how many times needs to rank that.
  • Through keyword research to see the competitors.

Expert people are telling, if keyword research has been completed correctly, then 30% of the SEO is completed. So it is very important, a content ranking depends on the complete keyword research.

 

How to do keywords research?

There are many ways and techniques for keyword research, some of them are manual and some are automated. I am trying to briefly describe all the points.

Brainstorming: Just think about the keyword supposed to which words you have been using for searching something, that counts as a keyword. Use excel sheets to list those keywords, and try to select long-tail keywords, the process helps to generate the exact keyword.

Google autocomplete: This is another technique to generate related keywords from Google suggestions. Which brainstorm keywords we already listed in the excel sheet, then search on Google to use the keyword. There Google will show some related and most searched keywords.

 Related search questing: Search engine Google showing some questing below the (SERP) take the relevant keyword from there and listing these in the excel sheet. You can get high searches and high volume keyword form there.

Use keyword planner: Google keyword planner is a free tool that is used for keyword research. It’s showing all possible keywords with search volume, CPC, and other metrics. Puts all the keywords on the excel sheet with the previous keywords, finally, you get an overall list. Select the targeted keywords from there based on the search volume as well as the number of competitors also keyword ranking difficulty, then save those on a different excel file for indicating the final keywords.

So this is a simple way of keyword research, there are some other tools that are helping in generating valuable keyword such as:

  • Ahrefs keyword explorer
  • Keyword tool.io
  • Google trends
  • Google keyword planner
  • Semrush
  • Keyword finder
  • Ubersuggest
  • World stream free

There are some tools that are totally free, use it for limited search that helps to find the real keyword and try it all for your work.

 

2. Content optimization

Content is king in the internet world everything is content, what are we seeing there. So when we think about on-optimization. We should also optimize the content because the process plays a big part in content. We are always working with that, so the contents need to be well optimized by this work. We can ensure the search engine is friendly and also a human-readable content. That will help to rank the website.

What are the major things of content optimization of on-page SEO?

There is some key to content optimization, that  rules should follow for   optimization website content properly, that is helping to increase trustability, visitors, and search engine ranking, like:

  • Write human-readable content that will easily read.
  • Don’t copy the other content which is similar to your contents.
  • Apply SEO friendly content rules
  • Write up to 2000 words content minimum it will help to rank and create importance on the search engine

Following the defined processes for optimizing content, remember a thing, content is your main resource. So don’t compromise with that, because your success and failure depend on the content, which can become popular your website worldwide. If you want to deploy knowing about content optimization then there you can go.

 

3. Title of a page

The title is the most important thing in website ranking; this is shown on the SERP (search engine result page) top on the search result. When we search for something on the web, then the title appears on the SERP as a search result. The ranking title is very important, so we have to be careful about it.

The technical fact of a title

The title is a crucial thing, search engines showing the title according to the length of the title. There are two parameters, one is character length and another is the amount of pixel. Especially search engine Google and others allowed showing the complete title if it’s within max 70 characters and 600 pixels.

If the character length doesn’t meet with the pixel, then it will not show the full title when we will set the pixels according to the character it shouldn’t over the defined pixels anyway. So keep that within 70 characters and 600 pixels then it will perfectly show on SERP.

Why search engine like (Google, Bing, Yahoo, Baidu, Duck Duck Go and etc.) sometimes overwrite the title

Sometimes search engine overwrites the title because of some reasons, such as:

  • If the title is not relevant to the content then it overwrites to showing relevantly with the content from the existing content.
  • When the length and pixels of the title is very big then it will occur the overwrites
  • For the reasons of the duplicate title using
  • Sometimes Google showing the relevant title overwrites your content

But you shouldn’t try to present this because it is very important for your visitor. There is an opportunity to get the audience. The reason is Google showing the relevant result according to the search, it does not impact the present title.

What is the best process for writing good SEO friendly titles?

Let I will point out the SEO friendly title characteristics, in there described all possible things about the SEO friendly title.

  • Doesn’t use duplicate content that is already on another’s site or place on the internet?
  • Create a title with targeted keyword
  • Try to set a meaningful easy keyword
  • Keep the character length maximum of 70 and pixel length maximum of 600 pixels although most of the WordPress and other cms system plugins take the highest  60 characters 70 can also use.
  • Set a title for mobile optimization
  • Use the pipeline for the separation of important keywords.
  • Write a  relevant title with the existing content.

So these are the process of writing and optimization the title, following creating an SEO friendly title. Because a title is forcefully important to rank an article at the top of the search result.

 

4. Meta Description: the proper writing technique

The meta description appears on the SERP result this is an amazing way to provide a clear concept to the audience and also search engines. So Meta tag is very important for ranking an article on the search engine result page.

How to write Meta description

Create a brief description of the content that can give a clear concept about your page. For the Meta description visitor decided to open the page or site. There has some common fact that is very influential on the search result, for example:

Character length and pixel

Character length and the pixel is very important for writing the Meta description. Keep a maximum of 320 characters and 1500 pixels in descriptive writing. Don’t confuse when you are trying to do SEO using a plugin in the WordPress site. They are showing a maximum of 160 characters as meta descriptions. But search engines accept 360 characters right now. So you can also override the description on the plugin, though the plugin showing less optimization SEO score, it’s not a fact. 

  • Using the targeted keyword on the description within 160 characters or 360, that is to create better understand-ability for the search engine and human as well.
  • It increases the click impression rate of visitors.
  • Provide an idea about your article to the visitors.
  • To building consumer’s trust.
  • Use secondary targeted keyword on there.
  • Increase click-through rate.

What do I need to avoid to write a meta description?

There are some sensitive thing that is obvious should stop writing a good meta description to get a standard meta description, like:

  • Don’t copy other website’s Meta description, which content is the same as your sites’ content.
  • Stop writing an irreverent description that is not related to the content.
  • Strictly avoid putting the targeted keyword on the description.
  • Maintain the character length and the pixel length on there.
  • Don’t choose a random description from the content.

Why is the meta description important?

A meta description is very important for some reasons, for example:

  • To attract visitors to the website.
  • Help to rank on the search engine result page (SERP).
  • It works to increase the impression rate or we say click to rate.
  • To understand the website or specific content by the search engine.
  • Ensure relevant SEO optimization.
  • Search engines first read meta description, and read the content then take a decision to which position will show the result in SERP.

So these are the process of writing meta descriptions. Following the processes well, then you can get search engine ranking as well as too much audience for your site.

 

5. Permalink optimization

URL (Uniform resource locator) is a link to indicate the entrance in the website pages, post, or other location. It’s a path to easily reach a targeted page or post. URL optimization is a process to create an easy understanding link for a search engine. To match with targeted keywords, it just helps content to rank higher.

The URL indicates the website to provide standard information to the search engine and help to understand the page. When I am talking about URL optimization that means it will follow an SEO-friendly process. Because it helps to rank the site on the search engine result page. URL optimization is a very usual process to tell about the website pages and the site’s content.

What are the benefits of URL optimization?

You know content is part of a website, the question is how to enter in the content? URL is a direction to the pages, we can benefit from URL optimization because that is directly enforced to the website ranking. 

  • Give an overall concept about meaningful content
  • Help to understand the search engine about the website
  • Force to ranking on search engine result page (SERP)
  • Easily access the content
  • Focused the main topic
  • Understanding by the human what about the page

Some essential guidance to URL optimization

Showing important SEO tips to optimizing URL there has some area to cover, such as:

Use targeted keyword in URL: Use targeted keyword on the URL, it is necessary to use that because this process helps to rank the keyword.  Just put the keyword which one you want to use on the title tag and heading as well as into the Meta description.

Separate word by using hyphen: When creating the URL using the keyword separating the words by using hyphen not withdraws and not slashes. Because the proper search engine optimization rules said to use the hyphen in the URL to separate every single word. It helps search engines to understand the URL when you completely set that.

 Use Small letter in URL: To create a URL just use a small letter, this type of URL accepted to the search engine. Don’t use capital letters because it’s broken the rules of ranking. It can’t help you to achieve great success?

Use friendly URL: User-friendly URL is important because that should be meaningful to the people and the search engine also.

Set a favicon: Favicons would be important with search engines like (Google, Bing, Yahoo, and so on) so set up a favicon in your site.

Create pillar content: Publish pillar content and optimize the URL then link up all the possible pages here to other pages on your website.

Optimize mobile-friendly URL: Your website creates a mobile-friendly URL that will be helpful for ranking in the mobile-friendly site.

A broken link redirects with URL: You should redirect the broken link with the 301 redirects. Because it provides a clear concept about the existing page.

Put large content in a folder: All keyword that is important and large that are put in a folder then optimized that URL, means navigate your website all content with each other

404 Pages: Reset the 404 pages URL, because it helps to redirect the error pages that are built to prove that your showing page isn’t forded.

Set Canonical URL: Set a canonical URL and optimize that for the duplicate content issue. It’s very important to understand the different URLs in content for different purposes. For example, if your website has two content that is nearly similar then use the canonical URL because hence search engines won’t count that as duplicate content.

Optimize other page’s URL: A website has many pages, you should optimize the pages URL because every page is important, for the reasons it’s necessary to rank the content.

Edit the home page URL: Edit and reset the homepage URL for a better understanding of the site. Because when a URL contains home as a URL it’s not good. You must think for SEO; use the targeted keyword that you will want to rank there.

 

6. Image optimization

Image optimization is another process of doing on-page SEO. A website will have lots of images for using many perspectives. These images will help to achieve the ranking and get visitors from man. So for this optimization is important to creating SEO friendly image content. There are two benefits by ranking the image, on the image section of the search engine. On the other hand, you can share those images on image sharing sites. The possibility is high to rank images from the sites.

Why image optimization

Image optimization gives us some advantages as to why we should optimize the images when publishing content.

  • Attracting people by image.
  • Providing lots of information through a single picture.
  • To creating user-friendly information.
  • Increase the site authority by ranking images.
  • Get many more visitors from the ranked image.

What are the major areas to optimize an image?

There are numbers of  important areas of image optimization that are I pinpointed here, such as:

Upload a unique image: Don’t try to copy others’ website’s image, just create a unique image that will not be claimed by anybody. Create an image by yourself or use free images from change the Google setting or some site provide free images you can use that.

Compress the image: when an image is ready then compress that size and set the property’s value. It is very mandatory to be an SEO friendly image, there are many online tools to do that. Also can use photoshop to do the work, compress means reduce the image size. Because of its impact on the page loading.

Rename the image: Rename the image by using targeted keywords. Just put that every word separated by a hyphen is like URL than save the image. It is helped to understand by search engines what about the image.

Searching the image uniqueness: Test the image is unique or not, to do the work search the image by using Google image search. Select the targeted one, and try to find whether the same image is available or not. If they are showing the same image then it is a duplicate image. If you use it, then it will create a bad impact on the ranking. Don’t use it whenever you can’t confirm it is unique.

Set copyright: be careful about copyright, don’t use other websites with similar images without copyright free permission. Because the image is already indexed by the search engine. If you use that then it will be selected as a duplicate image. When using an image on your site, set copyright for the image. To do this work goes to the properties of the image to click the mouse left button. Then change the title with the targeted keyword, in the tags section use some primary and secondary keyword. Then set a date and copyright section, put your website address, then author names would be your name or websites’ name finally click save.

Set Image Dimension: set an image dimension that will help to perfectly view the image and set that into the content properly. Set an exact height and width, which is recommended by search engines.

Mobile friendly image: The mobile-friendly: the image needs to the mobile user that optimization helps to browse the content on mobile with the image perfectly. On the mobile, set the proper dimension to creating the image responsiveness.

 Set a proper format: Set a proper format of the image, there are two standard formats like PNG and JPEG. PNG has a fact of image size because sometimes it is big but you can get high-quality images with the PNG format. On the other hand, the JPEG format’s image size is low quality compared with the PNG format but experts recommended jpg format for which image size is big. Also, the SEO rules are recommended in JPEG format because of the size. It’s a major factor in website loading speed that is related to technical SEO.

Use targeted keyword in Alt tag: Use the targeted keyword in the image alt tag, search engine can’t read an image, it can just understand the image alt tag. There are other reasons when images take time to load or problems to load, that’s the time the alt tag shows on the result. For that visitor can know there is an image and what about the image.

Set an image file structure: Set an image file structure, its meaning indicates, were from the image. Save a similar image in a folder by their name with a targeted topic or keyword. It is an organized way that helps to find the image easily.

Use the caption on the image: Use an appropriate caption under the image and put the targeted keyword there. This is a common rule to tell about the image.

Add image site map: Add the images with the site map or create another image site map that helps the search engine to properly understand the images and crawl to index that. In the process, it helps to rank the image on the image search as well as create an authority of the image. You can get huge visitors by image ranking and also get backlinks from the other website.

So these are the process of image optimization I revise the mains point of image optimization like:

  • Upload a unique image.
  • Compress the image.
  • Rename the image.
  • Set copyright.
  • Define the image dimension.
  • Mobile friendly image.
  • Set a proper format.
  • Use targeted keyword into an alt tag.
  • Set an image file structure.
  • Image caption on the image.
  • Add an image site map.

Following the process to optimize image properly for ranking your website’s content and also images on the image search.

 

7. Headings of  a page

Header use for highlighting the main lines in a web page, there are H1-H6 the six heading tags, the H1 is used for giving the heading in a page that’s called the main heading. A post has a different subheading that depends on the importance of the keyword. For the proper SEO practices on a website, it’s mandatory to use a heading tag.

What are the basic rules of using heading?

When you intend to use a heading there has some common rules that are needed to following to better set a heading according to SEO rules, such as:

  • Use targeted keywords on the main heading in the content.
  • Other secondary keywords use in the H2 tag.
  • H3 to H6 these are used for priority.
  • Like if the H2 heading has or similar more topics then that will show the importance of the others heading tag.

Benefits of using the headings tags

Some benefits of the heading are really awesome and helping to clearly understand the topic of the pages.

  • Help to understand the search engine about the content.
  • To be well organizing the content.
  • Generating a good table of contents.
  • Visitors easily go on the preferable topic.
  • Help to create SEO friendly content.
  • Easy to scroll in the content.
  • For proper ranking on the SERP (search engine result page).

Which points are sensitive?

  • Starting from the H1 heading.
  • Maintain the proper ordering.
  • Try to use H1 to H3 minimum.
  • Point out possible content by heading.

Use the main keyword in H1 and other secondary keywords distributed on the h2 to h6 heading its help to rank the content on the SERP. Because search engines properly understand the content by the heading tag.

 

8. Internal linking of the content

Internal linking is a very helpful way to begin SEO friendly content. It ensures that pages on your sites are linked with each other strongly. It is necessary to work for creating the website more reliable, realistic, tractable, and so on.

 

How to link two pages with each other

This is a very easy task to build up a linking with every page just following the below processes

  • Use pagination on the website it helps to link up with each other.
  • In the post into the content link the others post and pages by anchor text.
  • Canonical URL is a way of linking, so use it.

Benefits of the linking

It is a very effective way to do proper SEO on a website, it creates beautiful scenarios for all pages and posts. So this is some unbelievable benefits, like:

  • Properly understanding of the search engine.
  • When a page ranking on SERP then the linked pages are getting an advantage.
  • Creating a user-friendly website.
  • Best SEO practices.
  • Impression on the other pages.
  • Increase the credibility of the contents.

These are brief descriptions of the inbound linking. This is a very helpful way to represent a website’s link with each other’s connection search engine and easily understand the site’s all pages.

 

9. Outbound link

The outbound link means which link is used for linking with the other site as a reference link. Suppose you discuss keyword research, here it should be to other trusted sites for getting more information about this topic. It increases the authority and ensures the audience’s true thinking about the site. How’s the internal linking is important as well as the external linking is also important.

How can we benefit from external linking?

We can get too many benefits from the outbound linking that provides the audience with a clear concept about a specific topic. Because they want to know more about the subject, I trying to pointing out some benefits’ are of outbound linking, such as:

  • Create trust-ability in the content.
  • Serve correct information.
  • Give more opportunity to the audience to knowing more about content.
  • The search engine prefers the outbound linking, so it helps to rank.
  • Help to get authority linking from other site authors.
  • Build a relationship with other websites.

How does it do?

When written content liking with similar pages of other sites with the existing content, below describes some options for outbound linking.

  • Link out that with anchor text and coloring the link.
  • Try to link with the trusted and authority site.
  • Don’t link with the spam site.
  • Provide the real website.
  • Keep the relevancy of the content.

What should we stop while doing outbound links?

When we do on-page optimization for a website, there are numbers of work to carefully do, because any unlawful activities could lose your website ranking. I just point out important thing, for example:

  • Don’t sell backlink.
  • Avoid irrelevant website.
  • Stop link exchanging.
  • Don’t link with a trustfulness website.
  • Break spamming.

So for this process of outbound link, the process is fully helped to create relevant linking and rank on the top of SERP. Outbound links are common ranking factors from the search engine, it is very necessary to work to complete the on-page optimization for a page, post, or website.

 

10. Website Structure

Website structure is a major important fact, which helps to increase the impression and higher ranking on the search result. Users will feel comfortable with visiting the well-structured site, the structure means all about your website’s user interface. This is not a very easy task; there are lots of things to do technically.

If you use a WordPress or other CMS platform, then it is easy to maintain with proper structure, but not fully without technical knowledge. You need the proper knowledge, then you have been able to prepare the better structure, you can get help from an expert person who knows much better about the website user interface. Or you can contact your developer, who can really help you with that if he is responsible for it.

Why is it important?

The website structure is important for keeping the audience on your website because that is indicating easy use of the website, there are several reasons to be a well-structured website,  for example:

  • To create a complete user-friendly website.
  • Easily finding information from there.
  • Help to bitterly understand to the search engine.
  • Increase visitor’s impression rate.
  • To build an attractive site.

So the site structure is important. It should be done carefully because your website’s success 50% depends on a better user interface and the best user interface based on the good structure as well.

 

11. UI Design

User interface design is a part of the site structure, this is a beginning step when the site is in the building process. The importance of the UI (user interface) is very high, it means the overall design of the website has to be very good. If you use CMS then it will depend on the theme’s user interface design, but it is highly possible to customize our WordPress or any other website with good design

Why UI Design is Important?

  • To ensure good visitors’ experience.
  • Making a search engine-friendly website.
  • Provide a good structure of the content and so on.
  • To make an SEO friendly website.
  • Providing a smooth user-friendly interface.

UI design is important, be careful about that and keep the good design to attract the people and also for search engines.

 

 

12. UX Design

UX (user experience) conducts with the UI design, which designs are done by UI that’s used for determining user experience. When I design a website, that site interfaces, what experience gives to the audience that is called user experience.

How does the user experience influence the visitor?

  • If a visitor is satisfied with your website then he will come next time.
  • Keep the visitor a long time there. 
  • Achieve customer satisfaction.
  • Increase reliability.
  • Spreading the popularity of the site.
  • Help to the high visitors’ engagement.

The proper way to ensuring a better user experience

  • Test the UI design, if there have any fault then solve it.
  • Analysis of the visitor behavior on the site, then take an action.
  • Run a UX testing on the website.
  • Research why the audience does not stay here (if you faced this kind of situation).

Although the UX of the website is not only dependent on the user interface it is dependent on the content quality of the website. The UX is deeply related to the content, a website good contents are enough itself to give an overall user experience.

 

 

13. Social sharing button

Nowadays social sharing is a key important thing because social media have provided many visitors per day. So a website should have a social media sharing option so that the audience can share the contents of the website on social media. For this task, we should be adding a social sharing button on our website.

Importance of social button

Some importance of the social media sharing button to add in websites, in the below the main advantages are listed, such as;

  • To engage with more visitors or audiences. 
  • Sharing the content on social media for more impressions.
  • For link building with high-quality sites like social media.
  • Marketing your site’s content on social media.
  • Generating more audience. 
  • To reach the targeted people. 
  • Creating a social community.

Social media is very important for content marketing. Huge targeted people are there all time. So through a single share, you can get them. The social media sharing process creates an opportunity to reach a number of people. But the condition is your social media page must have lots of people’s engagement.

 

14. Navigation 

Navigation means navigating a website page, post, and overall content. It is needed for separately identifying the content. Navigation helps the visitor to properly understand the website. Also, assist in finding expected content on the website.

Why is navigation important?

Navigation is important for some long time benefits of the search engine ranking such as;

  • Search engines properly understand the website and save the pages in their directory to show better results.
  • To showing the relevant page and post
  • Creating a difference between page and post 
  • The overall view of the contents of the website

Navigate your website to making a user-friendly site for humans and search engines, properly apply the rules of SEO. it’s helpful to rank the separate page and post on the SERP. When we want a proper website with good SEO practices, then navigation is a part of that. where all processes are indeed the best practices.

 

15. Add important pages

Pages are very important for a website, in that pages are crucial for search engines and visitors. If you provide some service or product, the pages are needed because it can help the people to know more about the additional information,  service or product.

 

Important page necessity and advantage

There has some necessity of important page that is helpful to know about your content such as the benefits:

  • About page has described the all about your business or service.
  • The contact page is to help to communicate with you.
  • Service page will list the all service or product that shows all about what you sell.

These are a model of important pages that are helpful to achieve the targeted audience through your website.

 

16. Responsive website

Responsive website means, which sites we can easily browse from any device and appear the website on the device are full length. So doing your site responsive, if you are a  WordPress user, then most of the themes are responsive. Doing other kinds of website responsiveness to contact with your developer.

Why are responsive websites important?

To develop a responsive website helps you to achieve the goal and success of your website by creating a plan, here are some reasons for a responsive website.

  • Becoming the all device friendly website. 
  • Like the mobile, tablet, desktop, and so on.
  • To rank on the SERP.
  • Get lots of mobile visitors.
  • For properly managing the contents on different devices.

Keep a responsive website to be easily browsable from every device, like phone, tablet, and phone. A responsive website up the visitors staying.

 

17. Browser and device compatibility

Browser and device compatibility websites are important because when a visitor tries to access the site from different devices and browsers it should be compatible with those browsers and devices. It means everywhere are showing perfectly on the website with the compatible design.

What are the benefits of the browser and device compatibility?

There are many benefits of a portable website, the reason is a site should compatible with every browser and device as well. I tell several crucial points of a compatible website for al devices and browsers, for example;

  • Correctly access from multi-browser 
  • Visit the site from the many devices 
  • Keep the encourage of the visitors
  • Prevent the unexpected browser error
  • Stop the failing from the devices 
  • To give better usability 
  • Handle the audience perfectly

These are the following advantages to develop a compatible website for all browsers and devices. Now this time the whole work which I told about being a user-friendly site from the concern of browsers and devices where we can easily access the website.

 

18. Call to action button

Call to action used for the visitor can directly call from the mobile. When they browse the site from mobile and tablet. It’s a motivation for the people to contract to buy something or take the help such as if you provide any service. Sometimes visitors need to call directly  but if the number required to type on mobile to call then it is a very disguising thing for them, thinking about yourself what are you doing in the situation. There have a big advantage of adding a call to action button on your website, some are like the below;

  • Visitors make actionable
  • Motivating for the call
  • Easily communicate with the responsive person
  • To make a user-friendly website
  • Achieve the search engines importance 
  • Increase the sales of some specific product or service
  • Help the visitor to know their interest

So use a call to action button everywhere on your website for mobile visitors to get number of phone calls from the audience who really wants to buy your service product. 

 

19. Live chatting

Currently, live chatting is the most popular feature for every website especially, who has been offered a product or service. They need to always interact with the customers, create an easy way for the visitors so that they can contact by live chat. The visitors instantly can get help or know the information. This chatting system is a popular trend in the web industry to become easier to communicate with. There is another technology named chatbot you can use on your website.

Benefits of the live chat

Many benefits have the live chat system because there the audience can get help through the chatting. The benefits of the live chat like;

  • Instant customers answer
  • Solving the  problems of the customers
  • Practically knowing about the real problems of customers
  • Make customers satisfaction

It is very easy to add a call to action button on the website in WordPress. For other websites that are using different technology, they also can add the call to the action button by coding.

 

20. Redirect page setup

Setup some page for redirect with the correct information, such as:

  • Set 404 error page: 404 pages are showing which page does not have in the site so set up a 404 page
  • 301 redirect: 301 is a permanent redirect that is held to redirect content with another’s for permanently.
  • 302 temporary redirect: 302 is used for temporary things like (website, page, and post) for a certain time when that will require.

So setup page redirection to make your website more usable as well as to present the correct information. You can check my technical SEO content point number 7 here I detailed discuss all the redirection with coding and without coding.

 

21. Robot.txt 

Robot file is allowing to the search engine for specific permission in the website index and crawl  fact, like:

  • Allow search engine for indexing 
  • Crawling permission by schedule
  • Fixed which search engines you want to allow in crawling
  • Block some contents

Use the robot.txt file to better SEO practices. Here you can control your website pages and post crawling activity by oneself, complete the robot.txt process here robot.txt process here.

 

22. Submit a site map 

Submit a complete site map to the search engine for better knowing all about your site. There are many online tools to create a site map, take help from there, then submit that through the Google search console. They have a special opportunity for the WordPress user, use the rank math SEO plugin, the tool provides different sitemaps for pages, posts, images, projects, product, and so on. Afterward, submit the sitemap link to the search engine.

Major reasons for using a site map 

  • Total content map submit to the search engine
  • Easy indexing
  • To monitor the website indexing history
  • Getting first ranking on the search engine

Submit a sitemap to mapping the all content of your website to better ranking on SERP. One of the best ways ever to tell everything about your website to the search engine, more about on-page SEO. 

 

23. Technical SEO

Technical SEO is a big part of search engine optimization. If you do the technical SEO in your site then 50% of the on-page SEO is finished. So doing proper SEO, you can try the proper guideline of technical SEO here.

 

Conclusion

I’m trying to cover all the important topics of on-page optimization for website SEO. So carefully follow the steps to getting a better ranking by on-page optimization, or get the complete digital marketing service. I discussed all the possible information about the on-page SEO guide for beginners. That helps to do the best on-page optimization. Last remember the topics which are I described, just trying with:

  1. Select a perfect keyword
  2. Content optimization
  3. Title of the page
  4. Meta description setup
  5. URL optimization
  6. Image optimization
  7. Heading of the page
  8. Internal linking of the contents
  9. Outbound linking
  10. Website structure 
  11. UI design
  12. UX Design
  13. Navigation
  14. Important pages
  15. Responsive website
  16. Add call to action button
  17. Browser and device compatibility 
  18. Live chatting
  19. Redirect page setup
  20. Robot.txt
  21. Submit a site map
  22. Social sharing system
  23. Do technical SEO

These are the processes of on-page optimization just follow it for your websites’ better growth.  If you haven’t enough time to do that, then get help from here Practicing that with your best ability, it will help to do perfect SEO for your website. And it will help to get the ranking on SERP. For the best practices, you can go to perfect 10 local SEO guides and local listings to rank your business locally. Knowing more about the author  Sheikh Monirul Hasan.

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