These digital marketing case studies help to know about the practical processes and strategies of digital marketing phases. All the process of this case study shows how we can convert an audience into a permanent client. There I have discussed the complete scenario with practical examples to how to research targeted clients, reach the ads to them, convert them as our permanent clients, analysis the data, re-target the website visitors, and so on.
I will discuss all the processes of digital marketing case studies
Contents
What are digital marketing case studies?
Digital marketing case studies indicate an in-depth review of digital marketing strategy. A case study shows the complete process of implementing a method to calculate the ROI. As well as how to re-target the existing audience or custom audience.
What are the digital marketing case studies, indicators?
- How do I know where and why visitors come to the targeted website?
- How can we convert the visitors into potential customers and increase the overall conversion rate?
- Establish a campaign with an open budget and open timeline?
- What is lead generation, how to collect its leads?
- A simple deep email campaign that we can execute and nurture the collected leads.
- What is the process to improve website SEO to get more visitors?
- How to analysis of digital marketing data and create an ROI report?
How do I know where and why visitors come to the targeted website?
There are lots of tools to analyze the traffic behavior of a website. But not a single one provides free data. To analysis, the complete data of a website, Google analytics and search console are the free tool to see everything. But we can’t see that until getting access to the website.
If the website’s owner gives us access, we can analyze the data. Every free and paid tool (except the authority approval) gives approximate data. We can only show the data that the tool provides to us. There are several tools to see the data, such as.
- Ubersuggest
- Alexa free versions (paid will be better to see all data).
- SEMRUSH
- And so on
To see all of the exact data use these tools.
- Google analytics
- Google search console
- Bing webmaster tool
- Bing analytics
How can we convert the visitors into potential customers and increase the overall conversion rate?
Answer: To convert the visitors into your potential customer we may follow two methods. Like
- Free method
- Paid method
If we take the free method then we can apply.
- Collect email from the visitors and submit regular content (when publishing a new one) and products information.
- Send them to push notification when new content or product publishes.
- Increase your website user interface and user experience so that the visitors can reach your product.
- Link up your product or service in the related article of your website.
- Connect your social media and location to your website because it will increase the visitor’s trust.
- Don‘t ask the audience to buy something from you, provide the value they will automatically convert into your clients.
- Offer free service or free trial for your service and product, create a relationship with the possible clients, and getting them as permanent clients.
These free processes will help to convert the victors into your permanent client and increase the conversion. There are lots of tactics and sources to get permanent clients. Also, convert the existing traffic into the real client.
If we get the paid method then, first we have to decide which platform we should select for the ads campaign.
Suppose we want to run an ad on Google.
- For the Google ads campaign, we can set up a new campaign. And we can retarget our website’s existing audience.
- We can track every conversion of Google ads by setup the tracking code in our targeted website.
Or, if we want to run a Facebook ad.
We can run ads on Facebook and target the existing audience and retargeting the audience.
- Setup Facebook pixel
- Facebook conversion API setup to tracking the server-side activities of the visitors.
Or another platform like LinkedIn, Twitter, and so on. But it depends on the targeted people and product.
Establish a campaign with an open budget and open timeline?
To complete the task we can follow the steps below.
- Prepare Strategy & Plan with a sales funnel.
- Total Timeline & Budget.
- KPI / Metrics for performance.
- Expected Revenue.
- How will you track all these?
- Offers, Rewards, and Plan B mentioned the budget briefly.
Prepare Strategy & Plan with a sales funnel
To prepare a campaign strategy and plan with a sales funnel, we can consider it.
First, we should select which platform we want to run our ad campaign.
Planning: Create a proper plan for the ad campaign.
Discovery: Especially for the promotional campaign here, we can use the discovery so that the audience can find us. So in this area, the targeted keyword is a good element. If we do keyword research and use that in our campaign, then more audiences can find us.
Create awareness: To showing our product or service to the clients by an ad campaign.
Interest: Targeting the particular people who want to buy or have an interest in this kind of product that we provide.
Purchase: In our landing page should have the call to action button. So that the visitors can buy the product or service easily.
Tracking the conversion: The total number of conversions gets from the campaign.
Total Timeline & Budget
At the begging of the campaign, the budget should be low, set up 7 days’ timeline with 10 dollars per day budget.
After seven days will analyze the data and the conversion as well as decide on a permanent bid strategy and budget. We will easily set up the timeline and budget then.
KPI / Metrics for performance
A key performance indicator is a method to indicate the performance of the ads visually. The basic 4 metrics using for a campaign key measurement.
Impression: Total number of people seeing the ads.
Click: The number of clicks gets the campaign from the audience.
Ads spend: Total spends of money on the particular campaign.
Conversion: The data shows the number of people who convert as clients (Like sales, leads, website visits, and etc).
Expected Revenue
Expected revenue is depending on some factors such as the audience type (existing or new audience), the product or service type.
Suppose this is a new campaign with zero existing audience and we will spend $10 per day for 7 days.
Generally, the ads conversion rate is 1-3 % of the total click.
Ok, if we count 1-2% conversion of the total click.
We run a campaign for a random product
Total budget $10*7= $70 for 7 days
Our average product price is $39.20 + 69.30= 108/2= $54.25
If we get approximate 200 click for the campaign and the conversion rate = Total click*2/100 = 4 Conversions
4*54.25 = 217
$217-70 = $147 is our expected revenue.
How will we track all these?
We can track every single conversion by setting the campaign tracking code on our website. Or by Google tag manager and set up a different tag to tracking the different activates and conversion of a particular campaign.
Everything we will see in Google analytics. On the contrary, if we use Facebook ads or others then also can track the conversion on that platform’s analytics.
Offers, Rewards, and Plan B mentioned the budget briefly.
In this fact we can use the same campaign strategy of point (I) and offer 20% discount of our product then our audience will be attracted to buy or view the product.
What is lead generation, how to collect its leads?
Lead means a business possible client, so when we collect the information of our expected client that is called the lead.
Lead generation strategy.
There are tons of ways to collecting leads, for example.
- We can set up a subscription form on your website and collect leads.
- Run a lead generation ad campaign on Google or Facebook or another platform to collect leads from the targeted audience.
- We can buy leads from other people who have similar leads.
- Collect leads from YouTube videos and social media.
- Also collected information from a targeted client’s website or social account manually if the range of the audience is not big.
Mostly we can use the methods to collect leads for our business.
A simple deep email campaign that we can execute and nurture the collected leads.
Those emails we have collected on the website and other processes. If you want to create an email campaign and send it to them. Then the below I describe a short process of that.
- Then first we need an email sending platform it can be our email marketing tool or use any email marketing service. Suppose we using MailChimp.
- Create an email campaign (carefully do the things when will you create the campaign) there are three factors
- Email title: write an eye-catchy and correct email title which is related to your product or service. To ensure the quality title we can check it with a free tool it will help us to check the perfect email title line. Keep the quality score of the title 90%.
- Body of the email: Write a Good email copy, which should be containing the show your authority, social proof, your solution, and callout in the body text of the email. We can use the tool to check good email body writing.
- Ensure email to the inbox: Check your domain is blacklisted or not check here if it is blacklist then contact the domain provider to remove the blacklist. To ensure the email to the inbox folder. Make the title good and spam-free. Don’t share an affiliate link directly in the email body.
When everything is completed then the campaign is ready to send. Here we can use our existing subscription email list, or upload the contact manually and send the email.
What is the process to improve website SEO to get more visitors?
To improve a website SEO and get more traffic is very easy, implementing all types of seo in your website. I have already discussed detail about that on my website. Ok, you can improve the below things for seo of your site. For example
Do proper seo with On-page SEO, Off-page SEO, and Technical SEO
But first careful of on-page SEO with the below points.
How to do proper on-page seo?
- Use the keyword in your web page title.
- Write a meaningful and eye-catchy meta description.
- Put the targeted keyword in heading 2.
- Maintain the proper keyword ratio (KR = total words of the content*0.5/100)
- Create inbound and outbound linking.
- Set some questions and answers related to the article.
- Write content with easy words.
- Highlight the important things first.
- Write a conclusion.
How to analysis of digital marketing data and create an ROI report?
There are many tools to analyze digital marketing data. like if you want to analyze website data, can use Google Analytics and Google search console. And use Bing analytics and webmaster as well.
Digital marketing data depends on the platform you use. Such as you run Facebook ads then there is a wonderful system to analysis end depth data. Every platform has the opportunity to analyze the marketing data. We can use that to analyze our company’s digital marketing data.
Conclusion
This is a complete case study of Digital marketing. I have discussed all the channels as part of the case studies. We should follow the overall process the develop our company’s digital marketing strategy and analysis the data. Follow the below steps to set up a digital marketing strategy for your business.
- How do I know where and why visitors come to the targeted website?
- How can we convert the visitors into potential customers and increase the overall conversion rate?
- Establish a campaign with an open budget and open timeline?
- What is lead generation, how to collect its leads?
- A simple drip email campaign that we can execute and nurture the collected leads.
- What is the process to improve website SEO to get more visitors?
- How to analysis of digital marketing data and create an ROI report?
This is all about the complete digital marketing strategy. If you follow all of the processes of case studies. It will be easy to set up an effective digital marketing plan for your business. If you need digital marketing help then make a free appointment to discuss what do you want for your business growth.
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Hello! I'm Sheikh Monirul Hasan, SEO & digital marketing consultant. I work for many years as a blogger, website developer, and SEO & Digital marketer. Provide professional service in Bangladesh and all around the world. I have 5 years of experience in the area of SEO & Digital Marketing and other things. I love to read books and writing tech blogs especially for digital marketing and website development-related topics.